Acronym for Artificial Intelligence, which is still a work in progress. Until a semantic network is mastered, any A.I.s will remain glorified bots.

One of Nielsen's original UX metrics, denotes attributes and characteristics that enable people to interact effectively with a system. For instance, accessibility aids, such as…

A development methodology in which a website, app or software system undergoes multiple iterative stages or improvement cycles based on continuous top-level engagement to refine…

Formula indicating the solution to a set of inputs. Complex algorithms contain several levels of clause. Problem-solving operation. APIs are often built to act as…

A portable bit of code that has a specific purpose, and is easily transferred.  Successful APIs seamlessly integrate with their environments, and can share data…

Method or technique generally accepted as superior to any alternatives because it produces results that are superior to those achieved by other means. 

A structured approach for supporting individuals in an organization as they move from current states to future states with new expectations and responsibilities. 

Data-based programs that use artificial intelligence technology to mimic natural conversation with users online by using textual clues to pull algorithms. 

Study that reviews side-by-side introduction and vocalizing of a new user experience. Typically conducted in situ circa 1:1.

Development technique that prioritizes the involvement of stakeholders in understanding the user design process. Often facilitated at hackathons or workshops during which participants openly collaborate…

An industry-specific audit of a company's positioning relative to its competitors that assesses and compares the digital presence of successful companies to recommend best landscape…

An exercise designed to extract the mental models people have, and capture content patterns, of specific topics, products, solutions or needs.  Useful in structuring information…

The characteristics of a graphic element that enable the audience to differentiate it  from its  environment. Conspicuity is achieved when each element is easily recognized. 

A closed, self-sufficient space that consists of pre-determined relational objects that function holistically to propel a user through a process. Software and technology ecosystems are…

Digital strategy based on logarithmic relationship between the distance from point a to point b and the size of a target (goal), such that the…

A study that requires transparent user participation in the testing process. Focus groups consist of individuals whose responses to similar user experiences are evaluated.

The time it takes to make a decision increases proportionally to the number and complexity of choices. 

The organizational design of a website or software system that includes a hierarchical representation of objects and their relationships, and illustrates user journeys to destination.…

An ordinal list of numbers or qualities, such as "very bad" to "very good" presented in surveys that are used to make conclusions based on…

Representation of a design concept that clearly defines the navigation and content elements, while illustrating basic functionality and user flow.