A structured approach for supporting individuals in an organization as they move from current states to future states with new expectations and responsibilities. 

Data-based programs that use artificial intelligence technology to mimic natural conversation with users online by using textual clues to pull algorithms. 

Study that reviews side-by-side introduction and vocalizing of a new user experience. Typically conducted in situ circa 1:1.

Development technique that prioritizes the involvement of stakeholders in understanding the user design process. Often facilitated at hackathons or workshops during which participants openly collaborate…

An industry-specific audit of a company's positioning relative to its competitors that assesses and compares the digital presence of successful companies to recommend best landscape…

An exercise designed to extract the mental models people have, and capture content patterns, of specific topics, products, solutions or needs.  Useful in structuring information…

The characteristics of a graphic element that enable the audience to differentiate it  from its  environment. Conspicuity is achieved when each element is easily recognized.